How Is the Accessibility for Manitobans Act Helping All Citizens of Manitoba?

Accessibility for Manitobans Act

What is the Accessibility for Manitobans Act?

The Manitoba Government recognizes the importance of accessibility for all citizens and is working hard to remove all barriers affecting people with disabilities and other Canadian citizens. To achieve this, the Accessibility for Manitobans Act was established and became law in December 2013.
AMA emphasizes the importance of accessibility and that accessibility standards are required to make a country more accessible. Only based on accessibility standards can real, effective, and measurable changes happen.

AMA Fundamental Standards

The Accessibility for Manitobans Act is based on five fundamental standards. Each standard has a specific timeline and requirements to support comprehensive and practical accessibility improvements.
  • Accessible Customer Service Standard Regulation: As per this standard, business practices and staff training should provide better and enhanced services to people with disabilities.
  • Accessible Employment Standard Regulation: This standard focuses on equitable employment practices, so the recruitment, training, and retention processes are all fair and equal for people with disabilities.

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  • Accessible Information and Communication Standard Regulation: Information should be accessible to everyone, irrespective of their abilities or background.
  • Accessible Transportation Standard Regulation: This standard states that transport systems should be designed to be easily accessible for people with disabilities.
  • Accessible Design of Outdoor Public Spaces Standard: All outdoor spaces and public areas should be designed with accessibility in mind.

Does the Accessibility for Manitobans Act Require WCAG Compliance?

Yes, the Accessibility for Manitobans Act requires compliance with the Web Content Accessibility Guidelines (WCAG). WCAG states the technical standards for web accessibility, making all online content and data accessible for people with disabilities and varied cognitive skills.

Since AMA aims to break all barriers for Manitoba’s citizens with disabilities, compliance with WCAG is mandatory. In April 2022, Manitoba’s Government published the Accessible Information and Communication Standard Regulation, which requires all organizations’ web content to meet the WCAG standards if published on or after April 22, 2022.

The only exceptions are if the organization faces some undue hardship in complying with WCAG standards or if it does not have direct control over the web content.

What Accessibility Issues Could Cause AMA Compliance Violations?

WCAG 2.1 is the most widely accepted international standard for accessibility and is a holy grail for people wanting to create inclusive and accessible web content.

Some examples of common WCAG 2.1 Level AA conformance failures include:
  • If any website does not have alternative text (alt text). When people use screen readers or other assistive technologies, alt text is very important as it describes the visual content to users.
  • Videos and other multimedia content are missing captions and descriptions.
  • Navigation issues occur when a website is not keyboard-friendly. Some people are unable to use a mouse and depend on the keyboard to navigate through a webpage.
  • Low-contrast texts. Such texts are not readable to people with color blindness or other vision disabilities. Read more about the importance of color contrast for accessibility.

How Can Continual Engine Help You With AMA Compliance?

Continual Engine offers a robust solution to achieve AMA compliance. We help you verify and test your content with our accessibility experts to ensure it is fully accessible. Continual Engine guarantees that your digital assets are compliant and accessible to all users. By partnering with us, you can confidently meet all regulatory requirements while also enhancing the accessibility and inclusivity of your content.

Conclusion

Accessibility is an important criterion for making the world a more equal and just place for everyone. Acts such as the Accessibility for Manitobans Act are a significant step forward in breaking all barriers for people with disabilities and making information, communication, employment, and transportation more accessible.
A big part of accessibility includes online and web content inclusiveness as we live in a digital age. People with disabilities can benefit greatly from accessible web content and feel included and valued. Continual Engine constantly works to make web content more available and accessible.

Ensure AMA Compliance with Expert Accessibility Services

Achieve AMA compliance effortlessly with our expert accessibility services, designed to make your content inclusive and accessible to all.

Editors:

Debangku Sarma

Digital Marketing Associate
Continual Engine

Vijayshree Vethantham

Senior Vice-President, Growth & Strategy
Continual Engine US LLC

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