How To Write A WCAG Accessibility Statement

Graphical picture of WCAG Accessibility Statement
In the current post-COVID digital landscape, websites are the primary means of accessing information and services for people all over the world. To ensure that all users can access these websites, it is not just a moral obligation but also a legal requirement for organizations to adopt inclusive web design practices. With more than one billion people worldwide living with some form of disability, organizations need to prioritize web accessibility and adopt practices that cater to this diverse audience. One of the key tools that organizations can use to achieve web accessibility is the WCAG (Web Content Accessibility Guidelines) Accessibility Statement. In this comprehensive guide, we will explore the significance of a WCAG Accessibility Statement, its numerous benefits, the key elements it should contain, and the importance of its implementation for organizations committed to digital inclusivity.

What Is The WCAG Accessibility Statement?

The WCAG Accessibility Statement is a vital tool for organizations that want to make their digital properties more accessible to a wider audience. It is a formal declaration made by an organization regarding its commitment to ensuring that all of its digital content is accessible to everyone, including those with disabilities. It serves as a testament to an organization’s dedication to complying with accessibility standards and regulations, fostering inclusivity, and providing users with avenues for support and feedback. The WCAG Accessibility Statement serves as a roadmap for organizations that are striving to achieve and maintain accessibility compliance for their digital content. Providing clear guidelines and standards, the WCAG Accessibility Statement empowers organizations to embrace accessible design principles and create digital environments that are tailored to the needs of users with different disabilities. For example, this comprehensive statement elucidates how adherence to WCAG guidelines guarantees that websites are designed to be navigable, perceivable, operable, and robust for individuals with various disabilities. By following these guidelines, organizations can ensure that their websites are inclusive and accessible, providing all users with an exceptional online experience.

Benefits Of Having A WCAG Accessibility Statement

An Accessibility Statement following WCAG guidelines offers several benefits for organizations. It promotes inclusivity, enhances website visibility and reach, improves user experience, and mitigates legal compliance risks. Here are a few advantages of writing a WCAG Accessibility Statement, explored in greater detail:

  1. Promotes Diversity And Inclusion
  2. Incorporating accessibility principles into various aspects of an organization’s operations not only helps in promoting inclusivity but also presents opportunities for diverse user groups to access the information and services provided by the organization. By giving priority to accessibility, organizations showcase their dedication to offering fair access to information and services. This, in turn, promotes a positive image of the organization as one that values and respects diversity and inclusivity.

  3. Improves SEO
  4. Accessibility and search engine optimization (SEO) are two crucial aspects that go hand in hand. It has been observed that websites that comply with WCAG tend to perform better in search engine rankings and visibility. By incorporating accessibility features such as alt-text, clear headings, and semantic markup, organizations can not only make their website more accessible to people with disabilities but also improve their website’s SEO performance. This, in turn, can help businesses reach a wider audience and achieve their goals.

  5. Improves User Experience
  6. Incorporating accessibility features in digital environments can significantly enhance the user experience for everyone, including individuals with disabilities. By ensuring clear navigation, readable content, and intuitive design, organizations can create a more user-friendly space that promotes engagement and satisfaction. These features can make the digital environment more inclusive and welcoming for all users, regardless of their abilities or limitations. Overall, prioritizing accessibility can have a positive impact on the overall user experience and can help organizations better connect with their audience.

  7. Reduces Legal Compliance
  8. As the number of web accessibility laws and regulations continues to grow, it has become increasingly important for organizations to ensure compliance. By creating a WCAG Accessibility Statement, organizations can demonstrate their dedication to meeting legal requirements and avoiding potential legal challenges related to non-compliance with accessibility guidelines. This statement serves as an official record of an organization’s commitment to accessibility and can help to mitigate any risks associated with non-compliance.

Key Elements Of A WCAG Accessibility Statement

A WCAG Accessibility Statement includes accessibility features, a commitment statement, limitations, alternative solutions, detailed explanations, and a feedback mechanism. It is important to remember that these details are crucial for digital inclusivity and user satisfaction. Here are a few pointers to consider:

  1. Accessibility Features
  2. Incorporating WCAG into your accessibility statement is a strategic decision that prioritizes inclusivity and user experience. By embracing WCAG principles, you demonstrate a commitment to accessibility and improve your website’s usability, performance, and inclusivity. Accessibility is about creating a digital landscape that values diversity and promotes equal access for all.

  3. Commitment Statement/Conformance Level
  4. In the WCAG Accessibility Statement, it is important to express your commitment to accessibility and define the level of conformance you aim to achieve. This sets the tone for your accessibility efforts and demonstrates your dedication to creating an inclusive digital environment. It also shows transparency and accountability, helping users understand the accessibility standards you adhere to and the measures you’re taking to ensure WCAG compliance level .

  5. Limitations And Alternatives
  6. It is important to acknowledge accessibility limits for transparency and managing user expectations. Explain any constraints faced by your organization and offer alternative pathways or accommodations for users who may encounter barriers. This approach promotes inclusivity and ensures that users feel supported in accessing your digital content and services.

  7. Transparency
  8. Transparency is crucial for building trust in accessibility. Be open about your accessibility practices, provide documentation, address challenges, and seek user feedback. By being transparent, you demonstrate integrity and accountability, strengthening user trust in your commitment to accessibility.

  9. Feedback Mechanism
  10. Creating a robust feedback mechanism is crucial for improving accessibility. Encourage users to share their experiences and suggestions. Use contact forms, dedicated email addresses, or user forums to prioritize accessibility-related inquiries and ensure prompt responses. Solicit and address user feedback to continuously improve accessibility and better meet the diverse needs of your audience.

Where To Put An Accessibility Statement?

To make websites accessible to all users, it is important for organizations to prominently display accessibility statements. These statements should be easily accessible through common placements such as the footer, menu, or a dedicated accessibility page. By doing so, organizations demonstrate their commitment to inclusivity and transparency and provide valuable information to users who may require accommodations or assistive technologies to access the website.

Final Thoughts

In conclusion, the WCAG Accessibility Statement serves as a manual for web accessibility, guiding organizations in their journey toward creating equitable digital experiences for all users. By embracing accessibility principles and accessibility solutions such as Continual Engine, organizations can create a more inclusive online environment that empowers individuals of all abilities to access and engage with digital content and services. To learn more about our scalable accessibility services, reach out to us at or visit Interested In Learning More About Accessibility Solutions? Stay in the know and be updated about the latest advancements and trends with Continual Engine!


Debangku Sarma

Digital Marketing Associate
Continual Engine

Vijayshree Vethantham

Senior Vice-President, Growth & Strategy
Continual Engine US LLC

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