Multiple Language Considerations for Digital Content

Multilanguage digital content
Reaching a global audience means more than just translating your content. It requires you to make it truly accessible in every language. Here’s a practical look at what it takes to get multilingual accessibility right.

What is Multilingual Accessibility?

Multilingual accessibility means making content available and understandable to people who speak different languages. It ensures that everyone, regardless of their native language, can access, use, and benefit from digital content or services.

Importance of Multiple Language Accessibility

Digital content accessibility is truly achieved when you make it accessible across all languages. But why is it so important?
  1. User Experience Enhancement

    Language accessibility allows organizations and businesses to enhance the user experience. This can be achieved by keeping the following factors in mind:

    • Translations: Use accurate, context-appropriate translations and not just word-for-word conversions. The meaning must remain clear in every language.
    • Readability: Avoid jargon and use plain, simple language to make even complex topics easy to understand.
    • Navigation Aids: Provide clear, language-specific guidance in menus, buttons, and help sections to prevent confusion.
  2. Digital Inclusivity

    True accessibility means everyone can engage with your content, regardless of their language or background. To achieve this digital content inclusivity, you need to keep in mind the following points:

    • Multilingual Content: Offer your content in all relevant languages to reflect the diversity of your audience.
    • Cultural Sensitivity: Adapt tone, imagery, and references to respect different cultural contexts.
    • Consistency: Keep the same quality, tone, and accuracy across all language versions to ensure fairness and trust.

One Software, Multiple Benefits!

Make your content accessible across languages with Continual Engine’s AI-led digital accessibility solutions.

What are the WCAG Standards for Multiple Language Accessibility?

The Web Content Accessibility Guidelines (WCAG) outline specific requirements to ensure content remains accessible across languages. These standards help users who rely on assistive technologies understand and navigate multilingual websites effectively.
  • Visual Presentation: Ensure readable font size, adequate contrast, and line spacing across all translations to support users with low vision or cognitive challenges.
  • Language Identification (WCAG 3.1.1): For complete language accessibility, the default language of each web page must be programmatically defined using the lang attribute. This helps screen readers interpret the content correctly.
  • Language of Parts (WCAG 3.1.2): If a section of the content switches to a different language, it must be clearly marked with the appropriate language code. This ensures smooth transitions for assistive technologies.
  • Readable Content: Digital content accessibility focuses on making content understandable by avoiding complex sentence structures. So, use plain language and clear structure across all languages.
  • Consistent Navigation (WCAG 3.2.3): Navigation elements must appear consistently across all language versions to avoid confusion and ensure usability.
  • Text Alternatives: All non-text content, including images and icons, must have language-specific alt text or labels to support screen readers.
Read more about WCAG compliance in detail.

Best Practices to Create Accessible Multilingual Digital Content

To make digital content truly accessible across languages, it is essential to combine linguistic accuracy with strong technical implementation. Here are the key practices to follow:
  1. Understand Your Audience

    Identify the primary languages your audience speaks, including regional dialects if applicable. This ensures content relevance and improves engagement across demographics.

  2. Regularly Update Translations

    Keep translated content up to date. Outdated translations can confuse users and lead to inconsistencies in critical information.

  3. Keep Technical Aspects in Mind

    Ensure the font size is appropriate across all languages for readability and visual comfort. Use proper contrast and spacing to support users with visual impairments.

  4. Use Correct Language Coding

    Apply HTML lang attributes (e.g., lang=”en”, lang=”es”) to help screen readers and browsers detect and pronounce the language correctly.

  5. Add Language-Specific Alt Text for Images

    Include appropriate alt text for all images in the correct language and icons to support users relying on screen readers.

  6. Structure Content With Clear Headings

    Use semantic headings (H1, H2, H3) to organize content logically and support screen reader navigation in all language versions.

  7. Provide Multilingual Video Captions

    Video captioning is essential when addressing language accessibility in digital content. Include captions or subtitles in all supported languages for video content to make it accessible for users with hearing impairments or language barriers.

  8. Apply Proper Text Direction for RTL Languages

    Use the dir=”rtl” attribute for right-to-left languages like Arabic or Hebrew to maintain proper layout and readability.

  9. Perform Regular Accessibility Testing

    Accessibility testing is essential for ensuring multilingual digital content remains accessible. Test all language versions for accessibility to ensure consistency, compatibility with assistive technologies, and compliance with WCAG standards.

How Does Continual Engine Support Multilingual Accessibility?

With the help of proper tagging and accurate translations, Continual Engine can help you make your digital content more accessible across multiple languages. Our AI-led digital accessibility solutions do all the labor by automating the accessibility process, delivering cost-effective results and content that meets global compliance standards, without compromising on quality or user experience.

Editors:

Debangku Sarma

Digital Marketing Associate
Continual Engine

Vijayshree Vethantham

Senior Vice-President, Growth & Strategy
Continual Engine US LLC

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