HTML Accessibility: Make Your Website Usable for Everyone!

HTML Accessibility
Think about the last time you helped someone use your computer, maybe a friend who couldn’t use a mouse or a family member who relies on a screen reader. That’s when HTML accessibility matters most.

It’s the thoughtful approach to writing your web code so every single person, regardless of ability, can easily read, navigate, and interact with your site.

This guide explains what HTML accessibility means, why it’s important, and exactly what you can do (even if you are not a coding expert) to make your web pages inclusive.

What is HTML Accessibility?

At its core, HTML accessibility means using HTML tags and attributes the right way so that assistive tools like screen readers, magnifiers, or voice recognition can do their job well. It gives people with disabilities equal access to your content, whether it’s a blog post, product page, or contact form.

Semantic HTML: The Heart of Accessibility

You’ve probably seen <header>, <nav>, <main>, or <footer> in HTML. These are called semantic elements because they mean something. They help people, and their devices understand what’s on your page. For example, <header> marks the top section, and <button> is automatically readable as a clickable element. Those cues matter a lot.

ARIA: When Plain HTML Isn’t Enough

Sometimes, HTML falls short, maybe with custom menus, modals, or expandable sections. That’s where ARIA HTML accessibility comes in. ARIA attributes like aria-expanded=”true” or aria-label=”Close menu” add extra context. Hence, everyone knows exactly what an element does, even if it’s built with <div> tags.

Best Practices for HTML Accessibility

You don’t need to memorize a rule for every situation. Instead, focus on key steps that make a big impact:
  • Use Semantic HTML Elements

    If it's a button, use <button>. If it's a navigation area, wrap it in <nav>. These help assistive tools understand roles automatically.

  • Include the HTML Lang Attribute

    Add lang=" en" (or your appropriate language code) to the <html> tag. This helps screen readers pronounce the words correctly.

  • Use Headings in Order

    Start with <h1> for the main title, then <h2>, <h3>, and so on. That creates a clear structure, like chapters in a book. Click here to learn how to structure headings.

  • Use Descriptive Link Text

    Instead of "Learn more," try "Learn more about HTML accessibility." That tells users exactly what to expect.

  • Write Effective Alt Text

    Every informative image, like charts, photos, and diagrams, needs alt text. It should describe what the image shows or why it's there. Get alt text tips here.

  • Keep Language Clear and Concise

    Use plain words, short sentences, and brief paragraphs. That helps lots of people, including non-native speakers, understand your content faster.

  • Create Accessible Forms

    Always pair <label> with input fields. Offer clear hints and feedback as users fill them out. Here's a useful, Accessible PDF forms guide.

Accessibility Tags in HTML: What You Should Use?

Accessibility tags work together to create an experience that’s more usable by everyone. Here’s a handy checklist of tags and attributes that play a big role in accessibility:
  1. <audio> & <video> - Adds Captions or Transcripts

    Multimedia content can be a barrier to users with hearing or visual impairments. Always provide:

    • Captions for videos (for deaf/hard-of-hearing users).
    • Transcripts for both audio and video (helpful for screen readers and search indexing).
  2. <label> - Links Text to Form Fields for Screen Readers

    Using <label> ensures that screen readers read out what a form field is for. When connected properly using the attribute (which matches the id of the input), it improves usability for:

    • Screen reader users
    • Users with motor disabilities

    Example:

    <label for="email">Email Address</label>

    <input type="email" id="email" name="email">

  3. alt on <IMG> - Describes What the Image is About

    The alt attribute provides alternative text for images, which is read aloud by screen readers. It helps visually impaired users understand the purpose or content of an image.

    • Decorative images can have empty alt="" to be skipped by screen readers.
  4. <caption> in tables - Gives Context to Data

    A <caption> is the title of a table. It explains the purpose of the data to both sighted users and screen reader users, providing important context.

    Example -

    <table>

    <caption>Monthly Sales Report</caption>

    ...

    </table>

  5. tabindex - Makes Custom Elements Keyboard-Accessible

    The tabindex attribute allows elements to be focused using the keyboard (usually the Tab key). This is vital for users who rely on keyboard navigation:

    • tabindex="0": includes the element in the tab order.
    • tabindex="-1": allows the element to be focused programmatically but not tabbed.
  6. <nav> - Marks Navigation Sections

    The <nav> tag semantically identifies groups of navigation links. Screen readers can skip directly to these regions, improving efficiency.

  7. <fieldset> & <legend> - Group Form Inputs With Context

    Used together in forms, they:

    • <fieldset>: groups-related inputs (like personal details or payment info).
    • <legend>: provides a description for that group. This structure helps users understand the form layout and purpose.

    Example -

    <fieldset>

    <legend>Billing Information</legend>

    ...

    </fieldset>

  8. <abbr> - Helps Explain Abbreviations

    The <abbr> tag allows you to define abbreviations, which screen readers can announce fully if you include the title attribute.

    Example -

    <abbr title="World Health Organization">WHO</abbr>

  9. <table>, <th>, <tr>, <td> - Structure Data Clearly

    Using proper table markup:

    • <th> for headers (not just styling bold with <td>)
    • Associate data cells with their headers. This enables screen readers to interpret and navigate data tables correctly.
  10. lang attribute - Signals the Language of Content

    Setting the lang attribute on the <html> tag or specific elements helps screen readers pronounce words correctly.

    <html lang="en">

    This is especially important for multilingual content.

  11. ARIA Labels and Roles - Enhances Dynamic or Custom Parts

    ARIA (Accessible Rich Internet Applications) attributes improve accessibility for dynamic content that standard HTML can't fully express. Examples:

    • aria-label, aria-labelledby, aria-hidden, role="dialog" etc.
    • Useful for custom components (like modals or sliders) where native elements aren't used.

    Note: ARIA should enhance, not replace, semantic HTML.

  12. <figure> & <figcaption> - Pair Images With Captions

    Used for images, charts, or diagrams with captions:

    • <figure> wraps the media content
    • <figcaption> describes it

    This pairing is semantically clear and screen reader-friendly.

    Example -

    <figure>

    <IMG src="graph.png" alt="Sales graph">

    <figcaption>Figure 1: Monthly sales performance.</figcaption>

    </figure>

  13. Role Attribute - Explains the Purpose of Elements Like Buttons

    The role attribute helps define the function of an element, especially when creating custom components that don't use native HTML elements.

    For example:

    <div role="button" tabindex="0">Click Me</div>

    But again, use native elements like <button> whenever possible for better accessibility.

  14. Headings (<h1>-<h6>) - Define Page Structure

    Heading tags provide a content hierarchy and help screen reader users scan through sections quickly. Good practices include:

    • Only one <h1> per page
    • Use headings in order (don't skip levels)
    • Use them to structure content, not for styling
  15. <button> - Gives You Built-in Interactive Behavior

    Unlike <div> or <span>, the <button> element is inherently accessible:

    • It's focusable
    • It can be activated via the keyboard
    • Screen readers announce it as a button. It also supports ARIA and type attributes (submit, reset, etc.)

How Continual Engine Supports HTML Accessibility

Continual Engine is all about making technical tasks simple and effective. Here’s how we can make your site more accessible:
  • Perform audits to find missing or misused tags
  • Fix up semantic HTML structure and apply aria HTML accessibility where needed
  • Improve alt text, link descriptions, and labeling
  • Set up accessible forms and keyboard navigation
  • Offer ongoing monitoring to ensure compliance with WCAG standards

By combining human insight with smart tools, we help you build a truly inclusive website.

HTML accessibility starts with small decisions, which include using better tags, adding alt text, and crafting clear, accessible links in HTML. Those choices build a foundation that makes your site welcoming to everyone, whether they are using assistive tools or just want clearer content.
It’s not about perfection. It’s about effort! And every improvement you make counts often in ways you can’t even see. If you’d like someone to help with HTML audits or ongoing compliance, Continual Engine is ready to support you.

Editors:

Debangku Sarma

Digital Marketing Associate
Continual Engine

Vijayshree Vethantham

Senior Vice-President, Growth & Strategy
Continual Engine US LLC

Do You Need Some Help? Don't Worry, We've Got You!

"*" indicates required fields

Step 1 of 3

What is your goal?*